Ayan is a salesman who is young, newly married and full of passion and charm. Although he tries to sell cheap medicine and pharmaceutical paraphernalia manufactured in Pakistan, the lack of any brand name means that business does not go well. That is, until he lands a job with Lasta, a huge multinational which gives him the job he needs. Ayan excels at his job and is soon promoted. But one day when he sees that all is not quite what it seems, and that the very products he sells are causing large-scale harm, he is determined to change his path.