Ranveer Singh becomes the first Hindi film star to promote his project on the handle, joining international celebrities like Tom Holland and Robert Pattinson.
Ranveer Singh takes over international Twitter Movies account for Jayeshbhai Jordaar
Mumbai - 11 May 2022 19:40 IST
Ranveer Singh took over the Twitter Movies (@TwitterMovies) account to promote his upcoming film Jayeshbhai Jordaar (2022), becoming the first Hindi film star to do so.
Ranveer joins Hollywood artistes like Robert Pattinson, Zoe Kravitz, Tom Holland, Nicholas Cage and the cast of Dune (2022), who interacted with fans and shared information on their projects through the handle.
Yash Raj Films (@yrf) partnered with Twitter to celebrate Ranveer Singh (@RanveerOfficial) in Jayeshbhai Jordaar which is due to be released on 13 May. The social media platform has introduced a custom emoji for the film, with the hashtags #JayeshbhaiJordaar, #Jayeshbhai and #Jordaar.
During the takeover, Ranveer answered fan questions submitted using the hashtag #AskRanveer. The account’s header image also switched to a Jayeshbhai Jordaar-themed avatar.
Speaking about the takeover, the star said, “My love affair with the movies is fuelled by the passion of my fans — they are the secret of my energy. And there is nothing more grounding and lovely than being able to connect with them as intimately as I have been able to because of Twitter. The movie Jayeshbhai Jordaar is a special one, and I can’t wait to share it with our audiences here in India. What better way to kick off release week than a jordaar conversation with the @TwitterMovies fam?”
Manan Mehta, senior vice-president for marketing and merchandise at Yash Raj Films, said, “With Ranveer Singh leading this journey of Jayeshbhai Jordaar, we wanted to explore something special and one-of-a-kind. And in Twitter, through @TwitterMovies, our team found an ideal partner to explore an idea that hasn't been done by any other Indian studio and actor before. We had a great time working with the Twitter global team for this takeover.”
Cheryl-Ann Couto, head of partners at Twitter India, said, “We are super-charged about our first ever Indian takeover of @TwitterMovies, and marking that with Ranveer Singh’s electrifying presence just makes it even more exciting. The love Ranveer receives from his fans in India and internationally translates evidently on the service and connecting fans with their favourite stars is one of the things we love doing at Twitter.”
Amy Sligh, senior social marketing lead at Twitter, added, “@TwitterMovies is a one-stop-shop for fans of film on Twitter, whether you are looking for fun memes, hot takes or connecting with your favourite celebrity. Ranveer Singh represents everything we love about movie stars — eclectic, individualistic, unforgettably authentic in every way, and not to mention, incredible on Twitter. Exploring this takeover format for the first time with an Indian actor, we are thrilled to surprise and delight his fans with Ranveer reading and answering their tweets.”
Jayeshbhai Jordaar, written and directed by Divyang Thakkar, also stars Boman Irani, Ratna Pathak Shah and Shalini Pandey.