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TVF acquires rights to Pratilipi author Seema Jain’s Hindi short story


Jain’s tale features a smart city girl who is wed to a slow small-town boy who works at a beauty shop.

Our Correspondent

The Viral Fever (TVF), who have produced digital hits like Pitchers and Kota Factory, have bought the rights to Seema Jain’s Hindi short story from Pratilipi, an online literature platform.

Jain, a 51-year-old homemaker from Delhi, has been writing on Pratilipi since 2017. Her story features a smart city girl who is wed to a slow small-town boy who works at a beauty shop.

Initially, she has trouble adjusting as a bahu, but soon enough she gets an opportunity to help the dwindling family business and prove her worth to everyone, not least herself.

Shreyansh Pandey, head of TVF Originals, said, “At TVF, we strive to bring alive real stories from all parts of India. Seema Jain’s story documents the journey of an endearing female protagonist and we are excited to bring this alive. This marks the beginning of many more stories headlined by female protagonists for us and we are excited to collaborate with Pratilipi on the same.”

Shubham Sharma, head of intellectual property development at Pratilipi, said of the deal with TVF, “At Pratilipi, we have strived to democratize access to an audience for writers and storytellers. We believe there is immense writing talent in India yet to be discovered. We try our best to find an audience, for every story possible.

"Observing the response and applause from the audience helps us discover stories with potential. We believe this is a much more democratic process for a storyteller to be discovered. With TVF putting its faith in such a story, written by a 51-year-old homemaker from Delhi, opens up a completely new way of discovering fresh and powerful stories.”

Founded six years ago, Pratilipi provides a creative platform for over four lakh writers across 12 Indian languages. The online literature platform contains over 67 lakh stories in genres ranging from romance to horror and mystery to sci-fi, with 30 million monthly active users.

Last year, Pratilipi announced a co-production deal with Yali DreamWorks to develop and co-produce a web-series based on the supernatural thriller book trilogy, Murdo Ki Train.

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