The drive encourages photography enthusiasts to share their best pictures.
National Geographic India ropes in Karan Johar for Your Lens campaign
Mumbai - 03 Sep 2021 13:09 IST
On World Photography Day, National Geographic India shared a teaser of a project featuring filmmaker Karan Johar.
The short teaser opened on a beautiful beach and ended with the filmmaker promising to reveal the details of the project soon.
Now, National Geographic India has revealed that it has joined forces with the director to celebrate art photography in its campaign ‘Your Lens’, which encourages enthusiasts to share their best pictures. The winners' works will be featured on the National Geographic's television channel and social media and a specially curated website.
The entries will be assessed by established National Geographic explorers as well as renowned photographers such as Prasenjeet Yadav, Deepti Asthana, and Poulomi Basu, who will select the images that will be showcased, starting October 2021.
Johar said in a statement, “National Geographic as a brand is truly iconic and I have always admired the outstanding and striking visuals they share with the world, inspiring millions of people."
The filmmaker added, "This association is so special to me since it is an extension of the passion I have for the camera and who I am as a person. As a filmmaker myself, I believe that an image has the power to move your soul and express so many emotions. The premise of Your Lens is extremely exciting as it gives an opportunity for everyone to showcase their creativity and get featured on a prolific platform like National Geographic."
Speaking about the campaign, Star and Disney India's president and head Kevin Vaz said in a statement, "Over the years, our fans have often included us by tagging us in their stories and their beautiful captures. With Your Lens, we are strengthening this relationship by giving them a dedicated and a larger platform to celebrate their passion and be a part of our brand that they love and admire."
"We are excited to join hands with Karan Johar, a filmmaker who understands the power of emotions, to encourage everyone with a camera to continue sharing their stories with us,” he added.