The-Ally is an indigenous open platform for creators, producers and filmmakers with the goal of enabling every filmmaker to launch his or her film globally and monetizing it.
Video-streaming platform The-Ally to offer Raj Kapoor classic Shree 420 (1955) in colour
New Delhi - 06 Nov 2020 20:24 IST
The video-streaming platform The-Ally, which derives its name from the word ‘Theatrically’, announced on Twitter that it would be streaming the colorized version of Raj Kapoor’s classic film Shree 420 (1955).
Starring Raj Kapoor and Nargis, the film was written by Khwaja Ahmad Abbas and popularized the image of Kapoor playing the tramp, inspired by Charlie Chaplin.
The film was a huge hit and its songs became popular across the world, especially the opening song 'Mera Joota Hai Japani'. Considered one of the classics of Hindi cinema, it continues to have tremendous resonance amongst people across countries.
The-Ally is an indigenous open platform for creators, producers and filmmakers with the goal of enabling every filmmaker to launch his or her film globally and monetizing it through a pay-per-view model.
According to its website, “The-Ally simplifies content distribution and monetization for all content creators and filmmakers. It provides ease of distribution on multiple platforms and ensures complete transparency, traceability and trust in the transactions digitally in real time.
"We stand by the producers and distributors to support and enable their own OTT [over-the-top] space, individual personalized digital distribution space, and offer a non-exclusive, non-committal virtual theatre platform for their films.”