The actress’s second production of the year under her banner Clean Slate Filmz has been receiving a lot of attention since it released earlier this week.
Proud that Bulbbul is being loved by audiences, says producer Anushka Sharma
Mumbai - 26 Jun 2020 13:30 IST
After the gritty Paatal Lok, the brother-sister pair of Anushka Sharma and Karnesh Sharma have followed up the successful drama with another buzz-worthy production, Bulbbul (2020), a supernatural thriller directed by Anvita Dutt.
Anushka became a producer with NH10 (2015) and followed it up with a sub-genre of supernatural-feminist films like Phillauri (2017), Pari (2018), and the recent Bulbbul. “The idea that Clean Slate Filmz would one day create a genre of our own was never an intentional move by us,” she shared. “We, however, always wanted to create a style of story-telling that celebrates women and their spirit.”
She continued, “We always wanted to show strong, independent women to audiences through cinema and Bulbbul is our new offering in this regard. Portrayal of women in our cinema has always been skewed and lopsided. I felt that as an actress, and I decided that I will correct this as much as I can through my productions.”
Now that Bulbbul has finally released, the actress-producer is delighted with the positive reviews. “We are really proud that Bulbbul is being loved by audiences because Karnesh and I really put our necks on the line to make projects that we hope will be clutter-breaking,” Anushka said. “The fact that people have called each and every attempt of ours as daring and adventurous is validation enough for us because Clean Slate Filmz has really tried to give something new to people with each attempt.”
She went to say that they are aren’t scared storytellers at her production house. “We make each project thinking we have nothing to lose,” she elaborated. “We are non-conformists and that’s what has really, really helped us to explore and create. It is a huge milestone moment for us at Clean Slate Filmz because both Paatal Lok and now Bulbbul have got great reviews and janta ka appreciation.”
Clean Slated Filmz has also backed new voices that have gone on to make their mark. “The success shows that we are on the right track and we will continue to make cinema that’s brave and back immensely talented filmmakers like Anvita Dutt, Sudip Sharma, Prosit Roy, Avinash Arun, Anshai Lal whose bold cinematic voices need to be heard,” she stated.
“It is them that has made both these projects immensely successful,” she added. “Clean Slate Filmz has always been home to really talented first-time writers, directors, musicians and actors looking to make a mark in cluttered Bollywood [Hindi cinema] and we have tried to do our best to bring their geniuses on screen with every single project. We take pride in that and it’s the core ethos of Clean Slate Filmz which thankfully has resonated with like-minded creative artists.”