{ Page-Title / Story-Title }

News Hindi

ReDefine appoints PC Vikram as head of pre-production


The former art director and animation supervisor will handle services involving concept art, storyboarding, pre-visualization and virtual production at the VFX and animation company.

Our Correspondent

ReDefine has appointed PC Vikram as head of their newly launched pre-production services at their Mumbai studio. The former art director and animation supervisor will handle services involving concept art, storyboarding, pre-visualization and virtual production at the VFX and animation company.

“Our clients are increasingly turning to ReDefine to get involved earlier in the production process, and this early collaboration brings efficiencies throughout the lifecycle of the project,” Rohan Desai, the company’s global head, stated. “I’m delighted to welcome Vikram to the team to head up this new offering. He brings many years of experience in animation, films and games and he will be a great asset as we partner with our clients to help develop their projects.”

Vikram has had a long, storied career with 25 years of experience as an art director, story writer and animation supervisor at companies like Disney, DreamWorks, Nickelodeon, Technicolor, Zynga and Square Enix, where he worked on known gaming franchises.

Talking about his new role, Vikram said, “I am delighted to be joining ReDefine at this pivotal time in its development. ReDefine is working on some of the biggest projects in the markets that it serves, and I can’t wait to start exploring the potential of developing concepts in this brave new era of virtual production.”

The company is currently in production on the upcoming Hindi film Brahmastra (2020) with Ranbir Kapoor, Alia Bhatt and Amitabh Bachchan, as well as the animation projects The Silk Road Rally and Rock Dog 2. Their upcoming projects include Kung Fury 2 with Arnold Schwarzenegger and Michael Fassbender, Sweet Girl starring Jason Momoa, and the Hindi sports films 83 (2020) led by Ranveer Singh on the historic cricket world cup win in England for India.