The new deal will see a range from short content aimed at YouTube and Facebook to premium television shows and films.
Abundantia Entertainment, Crypt TV join up to produce new content
Mumbai - 11 Oct 2019 17:00 IST
The American studio specialising in horror content, Crypt TV, has come to India. The studio has tied up with Abundantia Entertainment to create new content for the Indian market, from 10-minute videos designed for YouTube and Facebook to premium television shows and films. They will also co-produce two horror series and take forward the Crypt brand in India, for new horror intellectual properties (IPs).
The new deal was announced by Crypt TV's CEO, Jack Davis, and Abundantia Entertainment’s CEO, Vikram Malhotra. Since last year, the American studio, backed by horror filmmaker Eli Roth and Blumhouse Productions, has looked to India to develop a new fanbase of thousands in the region. The two companies will work together to create new content for the region.
In a press release, Davis stated, "We are ecstatic to partner with Abundantia to bring our signature genre brand to India. Crypt has a growing Indian audience and some of our favourite IP are fueled by traffic from the region. We strongly believe India is a focal point for the future of media and young consumers there are very engaged on digital platforms."
Crypt TV has a five-series slate deal with Facebook Watch, and will reboot the horror classic 13 Ghosts (1960) with Sony Screen Gems. The studio's series include the Webby award-winning The Birch, The Look-See, and Sunny Family Cult. It also produces original content for Hollywood studios like Fox, WB, and Netflix.
Abundantia Entertainment's Shankuntala Devi: Human Computer, starring Vidya Balan and Sanya Malhotra is currently under production. The Indian studio also has the rights to remake Begin Again (2013) and the Malayalam cult film Angamaly Diaries (2017) in Hindi. In the digital space, they have the second season of Amazon Prime Video's Breathe starring Abhishek Bachchan, and will launch Akshay Kumar in the web-series, The End.
Malhotra added, "Abundantia has always believed in challenging the status quo and disrupting the way stories engage and impact their fans. I am delighted that we have found a like-minded partner in Crypt and the two teams have now come together to create what I believe will be genre-defining stories. I have been in awe of the amazing work that Jack and Crypt have done in the least few years and together, I am certain that we will create some irresistibly scary content for the Indian youth."