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Reliance Entertainment, PVR Pictures announce tie-up


The Taapsee Pannu-starrer Game Over (2019), which is being released on 14 June, is the first film to be distributed by the partnership.

IANS

The Anil Ambani-led Reliance Entertainment has collaborated with PVR Pictures Limited, motion picture arm of PVR Limited, to distribute films across India.

The Taapsee Pannu-starrer Game Over (2019) will be the first film to be distributed by the partnership when it is released on 14 June. It will be followed by Hrithik Roshan's Super 30 (2019) on 12 July, read a statement.

On the collaboration, Shibasish Sarkar, group CEO of Reliance Entertainment, said: "We are extremely pleased to associate with PVR as this relationship will be a one-of-its-kind film distribution service in the industry.

"The collaboration will not only benefit our existing partnerships but will be extended to other independent filmmakers and production houses to exploit their films to their fullest theatrical potential."

Reliance Entertainment has so far produced, distributed and released more than 300 films in multiple Indian languages, including Hindi, Marathi, Tamil, Telugu, Malayalam, Kannada and Bengali. PVR Pictures is the motion picture arm of PVR Limited, the largest cinema exhibition company in the country with more than 750 screens in 62 Indian cities.

Kamal Gianchandani, CEO of PVR Pictures Limited, hopes to "contribute to the success" of their partner's upcoming slate of films. "We could not be more proud to join Reliance Entertainment in sharing this journey and bringing their films to the Indian audiences," he said.