The Dharma Productions period war film bagged Rs6.50 crore nett on its seventh day in the theatres.
Box office: Akshay Kumar's Kesari gets to Rs100 crore in first week
Mumbai - 28 Mar 2019 20:15 IST
Akshay Kumar's Kesari has hit the Rs100 crore nett domestic collections mark in its first week, as reported by BoxOfficeIndia.com.
The period war film bagged Rs6.50 crore nett on its seventh day in the theatres to reach the exact figure of Rs100 crore nett and become the fastest to the mark so far this year.
Akshay Kumar's previous release Gold (2018) had taken 13 days to reach the Rs100 crore mark.
Produced by Dharma Productions, Kesari had a good extended opening weekend where it made Rs78.25 crore nett. The film dropped in the three working days of the week thereafter, bagging just Rs21.75 crore nett.
Made on an estimated budget of Rs100 crore, Kesari was released on 3,600 screens across India. According to trade sources, the combined satellite, digital and music rights of Kesari have been sold for Rs65 crore [all to Zee].
Meanwhile, RSVP’s Mard Ko Dard Ko Nahin Hota continues to be caught in the dispute between producer Ronnie Screwvala and the multiplex chains.
Screwvala has filed a complaint with the Competition Commission of India, accusing the multiplex chains of cartelization and of charging an unfair Virtual Print Fee of Rs20,000 per screen. That hasn’t gone down well with the multiplex chains and Inox has banned RSVP films until Screwvala withdraws his complaint, while the others are allocating only limited screens.
According to a trade source, Mard Ko Dard Nahin Hota could get just 375 screens in its first week. Made on an estimated budget of Rs15 crore, the film could collect just Rs1.5 crore nett in its first five days despite good reviews and word-of-mouth publicity.