This is the lowest opening figure for an Emraan Hashmi film in recent years.
Box office: Why Cheat India opens poorly with Rs1.50 crore, Uri continues to fly high
Mumbai - 19 Jan 2019 15:00 IST
Updated : 15:15 IST
Emraan Hashmi-starrer Why Cheat India opened to a low collection on its first day yesterday. Directed by Soumik Sen, the film earned only Rs1.50 crore at the box office, as per figures shared by Boxofficeindia.com.
Despite heavy promotions and marketing, a good pre-release buzz seemed absent for the film. This, coupled with the largely negative reviews seems to have affected the film's business.
Why Cheat India has also become Hashmi's lowest solo opener in the last 5-6 years, beating Mr X (2015), which had made Rs3.86 crore on its first day.
As per trade sources, the film is made at a budget of around Rs25 crore. The number isn't big, but the current figures leave a lot to be desired. Even if it generates a decent jump over the weekend (Saturday and Sunday), it won’t help its cause much.
On the other hand, Aditya Dhar’s Uri: The Surgical Strike had a brilliant second Friday as it made Rs8 crore. The figure was the same as its opening day (Rs8.25 crore). The grand total of the Vicky Kaushal-starrer stands at Rs78 crore in eight days. The film is well on its way to reach the Rs100-crore mark.