The January image is titled Mard Ko Hoga Dard with the tagline – Ek Kaatil Nurse Ki Kahani [Story of a murderous nurse].
Shakeela makers to release 2019 calendar with posters featuring Richa Chadha
Mumbai - 10 Jan 2019 14:00 IST
The makers of Shakeela: Not A Porn Star (2019) have devised a quirky promotional strategy for their film. They will release a calendar featuring the lead actress Richa Chadha, who plays adult movie star Shakeela in the biopic. The 12 images will have Chadha as Shakeela on movie posters of fictional cheesy masala movies of the 1990s.
While the first image has been released, the entire calendar will be out next week.
The first image is titled Mard Ko Hoga Dard with the tagline – Ek Kaatil Nurse Ki Kahani [Story of a murderous nurse]. It has Chadha dressed as a nurse with a syringe filled with blood.
It is accompanied by a hilarious dialogue that reads: ‘Kerala ki nurse, legi badla, injection laga laga ke.’ [A nurse from Kerala will take revenge by administering injections].
Speaking about the decision behind the strategy, Chadha said in an official statement, “Even though our film is currently in post-production, we wanted to do something special ahead of the film's release. The team thought we should pay this homage to Shakeela and the films that she has been a part of.”
The actress also added that the masses might not get the humour behind it. “It’s quirky and tongue-in-cheek, so we are aware many people may not understand it. But there’s an underbelly to cinema and [it] often is crazy and colourful. I hope people find the humour we did in this calendar and enjoy the world of these 1990s pulp films,” she said.
Shakeela: Not A Porn Star is directed by Indrajit Lankesh and also features Pankaj Tripathi.