Box office — Uri: The Surgical Strike gearing up for a strong seventh week

Uri: The Surgical Strike (2019), starring Vicky Kaushal, is setting records in its seventh week. In the four days of its seventh week, the action-thriller has made Rs4.45 crore nett, as reported by Boxofficeindia.com.

The film, produced by Ronnie Screwvala's RSVP, made Rs50 lakh nett on its seventh Monday, to take its India business so far to Rs235.15 crore nett.  The Hindi version of Baahubali had made Rs2.46 crore nett in its seventh week and Uri has already surpassed that and will eye between Rs5-6 crore nett in the seventh week.

Patriotic sentiments are running high in the country after the terror attack in the Pulwama district of Jammu & Kashmir that saw 40 Central Reserve Police Force Jawans (CRPF) being martyred. Pakistan-based terror group Jaish-e-Mohammed claimed responsibility for the attack. 'How’s the josh', the popular dialogue from Uri is trending again after 12 Indian Air Force jets launched an attack on terror camps inside Pakistan-occupied Kashmir.

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Trade analyst Atul Mohan reckons that the prevalent environment in the country will help Uri's business further.

“I believe the Pulwama terror attack and now the IAF strike in Pakistan can give a boost to the collections of Uri. Perhaps, exhibitors can increase a few odd screens," said Mohan.

Uri has made Rs235.15 crore nett so far in India. It could surpass Ranveer Singh’s Simmba that has so far made Rs240.10 crore nett in domestic business.

Made at an estimated budget of Rs28 crore, Uri was initially released on 2,200 screens in India. The film fetched Rs14 crore through satellite, digital rights and a further Rs2 crore through music rights [all sold to Zee].
 
Directed by Aditya Dhar, Uri is based on Indian Army's surgical strike in Pakistan-occupied Kashmir in 2016.