Akshay was invited as the chief guest of Niine Movement's Menstrual Awareness Conclave, in New Delhi yesterday (28 May).
Commercial cinema will bring social change not documentaries: Akshay Kumar
Mumbai - 29 May 2018 15:40 IST
Socially relevant issues are slowly venturing into films with stars taking up causes without compromising on the commercial aspect. Akshay Kumar first addressed the issue of open defecation in the country with Toilet: Ek Prem Katha (2017) and followed it up with Pad Man (2018), a film based on the life of India's 'menstrual man' Arunachalam Muruganantham.
Akshay was invited as the chief guest of Niine Movement's Menstrual Awareness Conclave, in New Delhi yesterday (28 May). Niine Movement, an ambitious five-year plan aimed at raising awareness on the importance of menstrual hygiene and tackling the taboos associated with menstruation, was officially launched at the inaugural conclave to mark Menstrual Hygiene Day.
At the conclave, the actor opined that making documentaries is not enough to trigger social change, and it is commercial cinema that can help advocate a social cause.
“Documentary films won’t help because people want to see hero-heroine falling in love, fighting with parents, fighting with villains. Commercial cinema will create such impact because audiences relate with actors," Akshay said.
The conclave honoured nine people from all over the country who help spread the message of menstrual hygiene.
Kumar asked one of the invited guests, Dr Bharati Lavekar, whether there were any taboos associated with menstrual hygiene in the urban areas. The doctor replied saying, “Even today in a city like Mumbai and in the 21st century, it is difficult to talk to people about periods.” To which Akshay said, “Taboos will break. Make them watch Pad Man. It will happen.”
The actor also sang a rap song to advocate the cause of menstrual hyigence.
Kumar is currently working on a period film titled Kesari, that will be followed by Housefull 4 and Hera Pheri 3. The actor is also gearing up for Reema Kagti’s Gold.