D'Cruz, known for films like Barfi! (2012), Rustom (2016) and the latest Raid (2018), will be travelling to Fiji to experience a wide range of activities next month.
Ileana D'Cruz is Tourism Fiji's new brand ambassador
Mumbai - 22 Mar 2018 14:34 IST
Actress Ileana D'Cruz has been appointed Tourism Fiji's brand ambassador for the India market. She says the warmth and hospitality there makes her feel like it's "home".
Following a successful campaign with D'Cruz in 2017, Tourism Fiji witnessed a spike in interest from Indian travellers for the destination. Now it aims to showcase more of its unique offerings to potential travellers from India through more engagements with the actress.
"I'm so happy to be associated with a beautiful country like Fiji. The warmth, hospitality, and love the Fijian people have shown me make me feel like I'm home. I cannot wait to go back and explore more of this lovely paradise," D'Cruz said in a statement.
Fiji has been receiving steady positive growth in visitor arrival numbers from India over the past five years. For the year ending December 2017, Fiji saw 30% increase in arrivals from India as compared to 2016.
Fijian minister for industry, trade, tourism, lands and mineral resources Faiyaz Siddiq Koya said: "Fiji and India share an age-old connection with over 40 per cent of Fiji's population being of Indian origin.
"We celebrate Indian festivals such as Diwali and Ganesh Chaturthi in Fiji too. Now tourism is fast becoming a key point of connection for both countries. With Ileana D'Cruz as our brand ambassador, we hope to get more Indians to come and experience the diverse and refreshing culture of our island country."