Veere Di Wedding (2018) has raked in Rs10.75 crore on the first day of its release.
Been a struggle convincing films are gender agnostic: Ekta Kapoor on Veere Di Wedding opening fugures
Mumbai - 02 Jun 2018 14:19 IST
Producer Ekta Kapoor, whose co-production Veere Di Wedding (2018) has raked in Rs10.75 crore on the first day of its release, says it has been a struggle to convince people that films are gender agnostic.
Ekta on Saturday took to Twitter to announce the box office collection of the all-girl film which stars Kareena Kapoor Khan, Sonam Kapoor Ahuja, Swara Bhasker and Shikha Talsania.
"We have just got the numbers (box office) hot out of the oven! The all India box office total for Veere Di Wedding is Rs10.70 crore on day one!" [sic] Ekta tweeted.
We have just got d nos hot out of the oven! The all india box office total for #VeerediWedding is 10.70crores on day one!!!— Ekta Kapoor (@ektaravikapoor) June 2, 2018
She also said that films do not work on gender but on the basis of entertainment.
"I wanted to tweet the numbers myself even before the official release as it's been a struggle convincing people that films are gender agnostic!
"Picture sirf teen cheezo ke vajah se chalti hai (films run only because of three things) entertainment, entertainment and entertainment! Rhea (Kapoor) and Ruchika this one is yours," Ekta added.
I wanted to tweet d nos myself even before d official release as it’s been a struggle convincing ppl that films r gender agnostic! Picture sirf teen cheezo ke vajah se chalti hai entertainment entertainment aur entertainment !!! Rheaaaa ruchikaaaa this one is urs— Ekta Kapoor (@ektaravikapoor) June 2, 2018
Sonam tweeted: "Ekta we all broke the glass ceiling!"
The female buddy comedy film is directed by Shashanka Ghosh. It is co-produced by Sonam's sister Rhea Kapoor, Ekta Kapoor and Nikhil Dwivedi.