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FICCI to promote Indo-Chinese co-production at Shanghai International Film Festival


FICCI has partnered with the festival organisers and AACTA Asia International Engagement Program to organise a seminar at Shanghai Film Group on 19 June.

IANS

The Federation of Indian Chambers of Commerce and Industry (FICCI) will organise a seminar on Indo-Chinese co-productions and a panel discussion on India-China film and cultural exchange on the sidelines of the ongoing Shanghai International Film Festival in Shanghai on Tuesday (19 June).

FICCI has partnered with the festival organisers as well as AACTA Asia International Engagement Program to organise a half a day seminar at Shanghai Film Group. The discussion would focus on how to leverage co-production between India and China.

There will also be a 'China-India Film and Cultural Exchange' panel discussion, read a statement.

These will be important in the backdrop of the signing of co-production treaty between India and China, where a string of Indian movies have registered a success story.

An audio-visual co-production agreement was signed in 2014 between the two nations. The treaty aims to bring the two countries together to pool their creative, artistic, technical, financial and marketing resources to co-produce films.

At the event, Secret Superstar (2017) director Advait Chandan, Hindi Medium (2017) director Saket Chaudhary and 3 Storeys (2018) producer Ishan Saksena are representing the Indian entertainment industry in the seminar.

The Chinese side will be represented by Daljit DJ Parmar, CEO of Extraordinary Entertainment, executive producer of Kung Fu Yoga (2017), Skiptrace (2016) director Renny Harlin and What Women Want (2011) director Daming Chen.

FICCI is being represented by Leena Jaisani, assistant secretary general and head of media and entertainment division. Anil Kumar Rai, consul general of India in Shanghai will also be present at the seminar.

China has a growing popularity of Indian films. Aamir Khan's Dangal (2016) performed well last year, followed by Secret Superstar earlier this year. It became the top grossing imported film in 2018 in the country, where there's a quota on the number of foreign films released.

The Shanghai International Film Festival, which began on 16 June, will conclude on 25 June.

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