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Irrfan Khan: Hindi cinema can no longer ignore need for fresh content


The Hindi Medium actor feels that exposure to Hollywood content and the rise of regional cinema has put pressure on Hindi cinema to deliver fresh content.

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Our Correspondent

Actor Irrfan Khan is a product of content driven cinema. Khan enjoyed success in 2017 with content driven films like Hindi Medium and Qarib Qarib Singlle. The actor is of the view that Hindi cinema can no longer afford to ignore the audience's demand for fresh content. He expressed his opinion in an interview with entertainment portal Bollywood Hungama.com.

Khan was asked whether the gap between mainstream cinema and non-mainstream cinema was closing. The actor felt that exposure to Hollywood content and rise of regional cinema has put pressure on Hindi cinema to deliver fresh content.

“It began a few years back as Hollywood cinema was becoming stronger and stronger and with time we are all witness to how regional cinema is becoming bigger. Hindi cinema can no longer ignore the audience’s need for fresher content. It’s now a necessity to have fresher way of storytelling if Hindi cinema wants to remain big and survive,” he said.

Khan was pleased that he was able to make the shift from a "critic’s" actor to a popular one without having to do masala entertainers.

“I am happy that the bridge has been crossed from ‘critic’ to ‘popular’ on my own terms. I didn’t have to go the so-called massy route,” added Khan.