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Mersal completes 100 days in Tamil Nadu theatres

Subramanian Tiruppur, one of the senior distributors, told mediapersons that Mersal has collected Rs12 crores in Coimbatore alone.

Manigandan KR

Vijay's Mersal, which found itself in the eye of a storm owing to the dialogues criticizing Goods and Services Tax (GST) and Digital India initiative, has completed a 100-day run successfully in the state. 

It may be recalled that the Bharatiya Janata Party (BJP) had taken strong exception to dialogues that were critical of GST and Digital India and had also demanded that the they be cut out.

Some BJP cadres also chose to file police complaints against the makers of the film. The protest triggered a debate on the freedom of filmmakers to express their opinions.

Despite all the controversy, looks like the public is appreciating the film.

According to distributors, Mersal, which released on 18 October 2017, seems to have smashed box office records. Subramanian Tiruppur, one of the senior distributors in the state, told mediapersons that Mersal has collected Rs12 crores in Coimbatore alone. 

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Tiruppur said that although Baahubali: The Conclusion's collections were better than that of Mersal, he said the former could not be categorized as a Tamil film and therefore, according to him, Mersal is the highest grossing film in Coimbatore.

At a time when filmmakers get only a week to screen their films and prove their mettle, and film producers look to break even in just a matter of three days, the fact that Mersal has managed to draw audiences for a 100 days assumes significance.