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Pierce Brosnan gets show cause notice from Delhi government for promoting tobacco product

The actor, who starred in 4 James Bond films from 1995 to 2002, appeared in a Pan Bahar advertisement in October 2016. 

Our Correspondent

A show cause notice has been issued to Hollywood star Pierce Brosnan by the Delhi government’s Health Department for featuring in an advertisement for Pan Bahar in 2016. The notice states that it is illegal to indulge in any kind of direct or indirect advertisement of tobacco products under the Cigarette and Other Tobacco Product Act, (COPTA) 2003. 

“It may be noted that Mr Pierce Brosnan who is promoting the brand in media, TV channel, vendors and others, if any, has also become party to this violation and is likely to be punished as per COTPA 2003,” the notice read. Brosnan is asked to reply to the notice within the next 10 days. 

SK Arora, additional director (health), said he learnt about Brosnan's Pan Bahar advertisement through media platforms, shops and vendors.

The actor, who starred in 4 James Bond films from 1995 to 2002, had appeared in the advertisement back in October 2016 and the department's delayed action comes as a surpise.

The actor was widely criticised even when the advertisement first appeared. He had said he was shocked to know that his image was being used to promote a tobacco product, further explaining that his contract stated he was to promote a breath freshner and tooth whitener.