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PVR Cinemas, Cinionic join hands for an upgraded Indian cinematic experience with Barco projection

The announcement was made at the CineAsia trade show in Hong Kong. 

Wim Buyens and Gautam Dutta

Our Correspondent

The future of the multiplex is about to get more advanced. One of India's largest multiplex companies, PVR Cinemas, has teamed up with cinema technology leader, Cinionic, the Barco cinema joint venture, to upgrade their 150 screens across the country with 2K, 4K and flagship laser projection within the next 12 to 18 months.

Gautam Dutta, CEO of PVR Cinemas, said in a statement of the high-quality upgrade, "Our industry is facing stiffer competition, so we need to offer unique entertainment experiences that are larger than life. The Barco cinema projectors deliver the excellent performance and high brightness necessary to power these top-notch movie showings at a very attractive TCO (total cost of ownership)."

The trade announcement was made at Hong Kong's CineAsia trade show being held from 10 to 13 December at the Convention & Exhibition Centre.

"India has always been a cinema-centric country, where moviegoers can enjoy an exceptional night out in PVR’s premium theatres. We are thrilled to forge this strategic partnership with PVR and together deliver the best movie experiences to the audience," said Cinionic CEO Wim Buyens of the alliance.

PVR Cinemas, which was founded in 1997, recently added P[XL] ― premium, extra-large screen format powered by India’s first Barco Flagship Laser projector to its theatres.