PVR Audit-Air-Iums will be set up in theatres across Delhi NCR, Mumbai, Bengaluru and Hyderabad.
PVR to install Audit-Air-Iums in theatres to combat indoor air pollution
New Delhi - 24 Apr 2018 10:30 IST
With the aim to combat indoor air pollution, cinema exhibition company PVR Ltd. on Monday (23 April) rolled out its 'clean air theatre' concept by launching the Audit-Air-Ium theatre in New Delhi.
The company will revamp and retrofit the central air purification systems powered by Nirvana Being to combat indoor air-pollution. PVR Audit-Air-Iums will be installed across Delhi NCR, Mumbai, Bengaluru and Hyderabad.
"Ensuring a luxurious cinematic experience in a clean-air environment is our vision of tomorrow and PVR intends to implement this in a phased manner to guarantee an invigorating movie watching experience," said Sanjeev Kumar Bijli, joint managing director, PVR Ltd.
The first Audit-Air-Ium was launched at the Directors' Cut, Ambience Mall, Vasant Kunj. Retrofitted with customised air cleaners, the 'clean air theatre' concept maintains indoor air quality as per the National Air Quality Index (AQI) standard.