The producer was present for a panel discussion along with Prerna Arora and Vikramaditya Motwane at the 19th MAMI Mumbai Film Festival.
Was asked to create scandal around Farhan to promote Lucknow Central: Nikkhil Advani
Mumbai - 17 Oct 2017 12:29 IST
Filmmaker Nikkhil Advani, who recently produced Lucknow Central, starring Farhan Akhtar, says his marketing team asked him to create a scandal involving Farhan to promote the film.
The producer, who was present for a panel discussion along with two other young producers, Prerna Arora and Vikramaditya Motwane, at the 19th MAMI Mumbai Film Festival, said this when he was asked if the marketing team creates pressure during the promotion of the film or if marketing overpowers creativity.
Advani said, "I got a call from the marketing person saying, 'Kangana's scandal is going on, tell Farhan to do a scandal. Farhan has to have a scandal, otherwise our buzz won't go up'. I said 'but what scandal?' and they were like 'do any scandal but we need it' This is an actual conversation!. I don't understand it at all. How can I approach Farhan and say 'hey let's do a scandal, otherwise no one will watch our film'."