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Yami Gautam defends her 'choice' to endorse fairness creams


The Kaabil actress acknowledged that fairness products need to be careful about what they advertise.

Photo: Shutterbugs Images

Mayur Lookhar

Yami Gautam, who has been endorsing a popular fairness cream brand for many years, has spoken out for the first time since actor Abhay Deol called out celebrities for endorsing such products.

"If some one says that it’s my life, it's an age of women empowerment, age of individuality, so it’s for me to decide what I choose. I’m a self-made girl. I’ve come here through the hard way. I will not ruin my career based on anybody’s identification. Irrespective of the brands, you can’t take away my credentials," said Yami, underlining her freedom of choice.

The Kaabil actress also acknowledged that fairness products need to be careful about what they advertise.

“As a brand, you can’t be showing the advertisements in the manner that you did 20 years ago today. Every generation is a change within itself. I see this as a positive opportunity. The brand (Fair and Lovely) itself is changing. You can advertise your brand in any way, but there’s no way you can show that not being fair is something to be sad about. There’s been enough talking, it’s time for action. The brand is already working on those lines. We had a chat about it,” Yami said.

"I’ve recently shot for a commercial where the brand is coming up with a foundation that will support education for the girl child," she defended.

Deol had hit out at film celebrities endorsing fairness creams, which he said smacked of racism. Commercials for fairness products have long been criticised for inciting an inferiority complex among those who aren’t blessed with fair skin.

When asked if celebrities should be careful about the endorsements they pick, Yami said, "What can I say to that? It is very unfortunate. However, being an actor how can you supervise what’s getting manufactured. A brand has certain credentials and a name to it. There are certain guidelines to be followed. Only then it gets passed and comes to the market."

Yami's Sarkar 3, directed by Ram Gopal Varma, hits the theatres on 12 May.