The actress tweeted an image of her painting that is brightening up a wall in Mumbai.
Priyanka Chopra's Mary Kom fights for a cleaner, #Chakachak Mumbai
Mumbai - 13 Jun 2017 12:29 IST
Cleanliness seems to the topic in vogue these days. From Akshay Kumar to Prime Minister Narendra Modi, everyone has been promoting the idea of cleanliness in the country. Actress Priyanka Chopra is not far behind. The actress put up a picture of herself as a part of wall art plastered across the flyovers of Mumbai, promoting cleanliness.
The actress, who is a part of Viacom's #Chakachak Mumbai campaign, was immortalised in wall art by the artist Rob (popular in the show Art Attack). The painting was put up on the Jog flyover in the city. The campaign began at the end of last year, and is now receiving appreciation from people.
The actress tweeted the artwork featuring her in the Mary Kom avatar. The tagline for the artwork reads 'Knock The Trash Out Of The City'. Chopra wrote on her Instagram page: 'Change begins at home and I'm proud to be featured as part of this wall art in Mumbai by @viacom18. #ChakachakMumbai'
Change begins at home and I'm proud to be featured as part of this wall art in Mumbai by @viacom18. I think art in public places in the form of wall paintings, graffiti or murals brings joy and drives all of us to keep the area clean and contribute to the beauty of our surroundings. May it serve as a gentle reminder to work towards a #ChakachakMumbai! #SwachhBharatAbhiyan
Appreciation soon came from Viacom18's Group CEO, Sudhanshu Vats who tweeted his thanks to the actress.
Chopra is not alone. Farhan Akhtar is the other actor, whose avatar as Milkha Singh is painted over the same flyover.
The artwork is also a sign of Mumbai's growing interest in street art and murals depicting their favourite cinematic moments. Bandra, Juhu, Andheri are some of the prominent locations where these works of art can be found.
The campaign is certainly a creative way to catch the attention of fans across the city of Mumbai, while delivering a necessary message. In a film crazy city like Mumbai, there can be few better ways of communicating the idea of cleanliness.