The actress will spread cleanliness awareness in India's rural areas.
Anushka Sharma becomes new face of Swachh Bharat Abhiyan
Mumbai - 31 Jan 2017 12:53 IST
Anushka Sharma had a good 2016. Her two big films, Sultan and Ae Dil Hai Mushkil, not only worked at the box-office, but also earned her praise for her performances. Making a note of her popularity, the ministry of urban development (MoUD) has chosen her as the new face of the Swachh Bharat Abhiyan.
The campaign is a cleanliness drive started by India’s Prime Minister Narendra Modi. Last year, Kangana Ranaut and veteran superstar Amitabh Bachchan were roped in for the campaign. A short film featuring them was well appreciated. Sharma is the latest face from the Hindi film industry to be associated with the campaign.
As per reports, the PK actress will specially focus on spreading awareness among women in rural and semi-rural areas of India about the importance of building toilets.
A source was quoted in a daily saying, “In these places, it’s the men who resist the idea of building toilets while women really need them in light of health and safety concerns in open spaces like fields and farms. In her films, Anushka has always played inspiring female characters so the government believes her voice will resonate with women.”
Akshay Kumar’s upcoming film, Toilet – Ek Prem Katha, is also based on the same theme.