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Vikram Bhatt goes digital, plans to launch own OTT app

Following the success of the over-the-top (OTT) market in India, filmmaker Vikram Bhatt will launch his own app.

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Shriram Iyengar

Filmmaker Vikram Bhatt will be adding another feather to his hat with an upcoming over-the-top (OTT) production. The director is all set to launch his own video on-demand app and his production house, Loneranger, will produce content for this mobile platform.

Loneranger Productions Pvt Ltd was established in 2016 to venture into the digital space and instantly gained success because of the popular series produced under the banner such as Gehraiyaan, Maya and Twisted. The production house has since produced web content and films for the digital space to be distributed via YouTube, and also outsourced content for the Viu application.

Bhatt will launch his own app called ‘VB-Theatre on the web’ on 27 January 2018. Incidentally, the date is also his birthday. The app will allow users to subscribe or pay for the shows they want to watch. 

The original series Untouchables, which is already in production, will be launched under the app. The show is being directed by Bhatt's daughter Krishna and will star Vikram Bhatt himself. The second season of Twisted, titled Twisted 2, will follow the original series. Twisted 2 is directed by Anupam Saroj Santosh and stars Nia Sharma.

Speaking about the uniqueness of his app, Bhatt said in a statement, "It was only a matter of time before cinemas went online. Since cinema and entertainment has gone online, one has started seeing apps which are subscription-based apps, where you subscribe monthly and get your dose of shows. However, the app we are launching is a very different concept. It's actually a multiplex on your phone. So when you download the app, you don't have to subscribe, you get various shows and each and every show has a ticket price of its own, very much like a multiplex theatre. So you the watch the show that you want and and only pay for that show making it more accessible.”