The Twitter emoji has Vijay with his trademark salute in the film.
Mersal first Tamil film to have its own Twitter emoji
Chennai - 19 Aug 2017 18:00 IST
Atlee Kumar's Mersal starring Tamil superstar Vijay is the first ever Tamil movie to have its own Twitter emoji.
Vijay put out the emoji on his Twitter account which was quoted by Twitter India on their tweet. The emoji shows Vijay doing his trademark salute.
Twitter India tweeted, "Excited to launch the first-ever emoji for a #Tamil movie! #Tweet with Mersal to unlock the special emoji."
Interestingly, the film will see Vijay play three roles against three leading ladies - Samantha Ruth Prabhu, Nithya Menon and Kajal Aggarwal.
The audio of the film will be launched tomorrow at the SDAT stadium in Chennai. The audio rights have been procured by Sun TV, which has ensured that other media do not have access to the gala event.
The response to the emoji has been phenomenal. Within hours of the emoji being tweeted by the star, it was retweeted over 18,000 times and liked over 35,000 times.