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Babumoshai Bandookbaaz actress Bidita Bag too against endorsing fairness products


The actress, while speaking to reporters, said that colour of the skin should not be a parameter to judge people's abilities.

IANS

While promoting his next Babumoshai Bandookbaaz in Hyderabad, actor Nawazuddin Siddiqui had taken a swipe against celebrities who endorse fairness creams. According to him, 90% Indians are brown skinned and fairness cream advertisements make them insecure. 

His co-star in Babumoshai Bandookbaaz, Bidita Bag has also stood up with the actor on the issue. 

"I have endorsed fairness brands but after that, I realised that what I had done was not right because most people in our country have a brown skin tone. Wrong idea is being sold to them. Their inferiority complex is being pushed which is very bad. He (Siddiqui) is a great actor. He shouldn't be judged on the basis of his skin tone," Bag told reporters on Friday.

She also added that colour of the skin is not a parameter to judge people's abilities. "What he is doing, a lot of men with white skin tone are unable to achieve. Skin tone is not a parameter. To get into the skin of the character is more important," the actress said.

Besides Babumoshai Bandookbaaz, Bag has worked in Bengali, Assamese and Oriya films. The actress has now signed up for three Hindi films.

"I have signed three more films. They are more realistic. One is a children's film, the other is a biopic on social activist Daya Bai and then there is a gangster film," Bidita told reporters.

She didn't reveal much about her upcoming projects, but the actress says content is the king.

"Content is very important to me, but as an actor you also need recognition...a fan following. Otherwise no one will watch your films. I also wanted to do a commercial film to increase my fan following and get recognition in mainstream media. Finally, I got this film (Babumoshai Bandookbaaz). I hope people will like my performance and I get more roles," she added.