Sony Music Pop has revealed that the song video will be released on Sony Music's YouTube channel today evening.
Riteish to debut in pop video song by Arko
Mumbai - 10 Aug 2017 13:00 IST
Riteish Deshmukh has featured in the video of singer-composer Arko Pravo Mukherjee's non-film song - 'Aainda', the actor-producer's first in the pop music world.
Sony Music Pop, the pop division under global music giant Sony Music on Thursday, 10 August, revealed Deshmukh will be the male lead in the song, which is an ode to idealistic love.
"This is my first pop music video and I'm glad that it is with Sony Music. The audio is beautiful, the video is beautiful and I can't wait for you guys to see it," Deshmukh said in a statement.
The video also features Italian actress Madalina.
"Arko had already given us a great song. With Riteish and Madalina featuring in the video and Prawaal Raman directing it, the song now has a video it truly deserves. We are sure this song is on its way to become the love ballad of the year," said Rohan Jha, Lead Pop, Sony Music India.
Composed and sung by Arko, the song is about a couple at the brink of separation looking for possibilities to find love in each other again.
The song video is produced by Sony Music and will be out on Sony Music's YouTube channel on Thursday evening.