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Golmaal Again not backing out of Diwali clash with 2.0 and Secret Superstar

Ajay Devgn and Rohit Shetty have decided to stick to their original release date, despite the imminent box office threat from superstars Rajinikanth and Aamir Khan's films.

Suparna Thombare

With Aamir Khan moving the release date of his film Secret Superstar to 18 October and clashing with Rajinikanth and Akshay Kumar's 2.0, speculations were rife that Rohit Shetty's Golmaal Again, which was actually the first to announce a Diwali 2017 release, will bow out of the competition.

But the story remains the same. Shetty and Ajay Devgn have decided to go ahead with their original plan of releasing their film on 18 October. While Diwali is a big holiday weekend and two films can get breathing space, this three-way clash is bound to create problems in the distribution of screens.

Shetty, though, seems very confident about the latest offering of his much-loved comedy franchise. The makers believe that they will be able to pull in the family audiences on Diwali. Golmaal Returns (2008) and Golmaal 3 (2010) had released during Diwali, and did great business at the box office.

In 2008, Golmaal Returns had clashed with a female-led film, Priyanka Chopra's Fashion, and both films managed to become hits. In 2010, Golmaal 3 released on the same day as Akshay's Action Replayy and completely crushed it. 

With an ensemble cast of Devgn, Parineeti Chopra, Tabu, Neil Nitin Mukesh, Arshad Warsi, Tusshar Kapoor, Shreyas Talpade and Kunal Khemu, the film does have the makings of a big hit, but it has been seven years since the last Golmaal film hit the screens. Will the audience still be excited about this comedy?

Shibasish Sarkar, chief operating officer of Reliance Entertainment, the studio which is jointly producing the film with Shetty, believes that the answer is a resounding yes.

“Golmaal Again, one of the most successful franchises of Indian film industry has created huge curiosity and demand among the exhibitors and distributors of the country. On their demand, we decided for a wide scale release in the Diwali weekend of 2017, which will be apt for families and children in the festival period," said Sarkar.

For Devgn this will be a deja vu moment. Every time Devgn's film clashes with another big film on Diwali, things turn a little ugly. It happened during the Son Of Sardaar vs Jab Tak Hain Jaan and last year during the Shivaay clash with Karan Johar's Ae Dil Hai Mushkil. Let's hope this time Devgn plays it cool.