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8 films that earned highest profit percentage in 2016: Half-yearly report


The year so far has seen only a few hits sandwiched between a large number of flops.

Keyur Seta

For many years now, the average cine-goer (and the average film journalist as well) has been measuring the success of a film in terms of the money it has earned. But that is just half the story.

A film's real success cannot be measured without taking into consideration its cost of production. For example, a film made at the cost of Rs 80 crore that goes on to earn Rs 100 crore is, obviously, less successful than a film made in Rs 20 crore earning Rs 70 crore. The return on investment (ROI) in the first case is 25% while in the second it's a massive 250%, or 10 times the ROI of the first film.

Like almost every other year, the first half of 2016 saw a few big-earners sandwiched between a series of flops. Of these few hits, let us have a look at the most successful films of the year in terms of ROI.

Airlift:
Raja Krishna Menon’s Airlift takes the top spot as to the year's most profitable film so far. Made on a budget of Rs 30 crore, the film went on to earn Rs 123 crore. This gives the film an ROI of 310%. Starring Akshay Kumar in the lead, Airlift released in the Republic Day week and opened to a positive response. 

Neerja:
Neerja was a landmark film for more than one reason. Firstly, it earned praise for depicting the story of the selfless flight attendant Neerja Bhanot. And secondly, it also won Sonam Kapoor plenty of accolades for her performance. These factors worked wonders for the film at the box office as it grossed Rs 75 crore. Its cost of production: Rs 20 crore. So Neerja's ROI works out to 275%.

 

Baaghi:
Tiger Shroff has become the hero of the masses (or the single screens) early in his career. This is evident from the earnings of his last release, Baaghi. By minting Rs 75 crore at the box office, after being made at just Rs 35 crore, it ranks third in terms of ROI this year. Also starring Shraddha Kapoor, Baaghi is an action romance about a rebel couple. 

Kapoor & Sons:
With a big production house like Dharma Productions and an ensemble cast of Fawad Khan, Alia Bhatt, Sidharth Malhotra and Rishi Kapoor, Kapoor & Sons was expected to make a lot of money at the box office. But the film fared much below expectations by earning just Rs 69 crore. However, its relatively low cost of production, Rs 35 crore, ensured a decent profit. 

Housefull 3:
Director duo Farhad-Sajid’s Housefull 3 became just the second film to reach the Rs 100 crore mark this year. The Akshay Kumar brand of whacky comedy and some mass-market humour seem to have worked in its favour. However, despite earning Rs 107 crore, this film can’t claim to be highly successful since it was made at a huge budget of Rs 85 crore. 

Udta Punjab:
A dark film about the drug menace ravaging Punjab today earning a profit is itself an achievement. Udta Punjab may have benefited from its controversy with the Central Board of Film Certification (CBFC). But the film, starring Shahid Kapoor, Alia Bhatt, Kareena Kapoor Khan and Diljit Dosanjh, sustained well only because of the positive word-of-mouth.