Rajinikanth mania rages on; fans post hilarious Kabali dubsmashes 

Social media has been abuzz with Kabali dubshmashes as the release date of the Rajini starrer nears.

Mayur Lookhar

Social media is perhaps the most effective marketing tool. Filmmakers, producers and their marketing team leave no stone unturned when it comes to spreading the word about their film on social media. As opposed to the usual mediums (print, rdio, electronic, outdoor) social meda is the most cost effective tool. 

And if your film has them most popular pan-India superstar then social media marketing effort to trend in no difficult task. We've already seen how Kabali makers have resorted to extensive otudoor marketing and painting the poster on an airplane and buses. The Rajinikanth-starrer ran a #GreatestKabalidubsmash contest and it didn't take time for fans to get hooked onto to it.

Fans were quick in putting up their joyful dubsmash videos. Here are few of them.






Well, if you are a die hard Rajini fan then what are you waiting for? The Tamil film releases worldwide on July 22. The film is also dubbed in Hindi, Telugu and Malayalam. Rajinikanth will hope that the expansive marketing will result into big ticket sales as his last few films, Linga and Kochadaiyaan, have failed at come out on top at the box-office.