The director lamented that none of the awards shows care for the 'genuine hard work' that goes into making films.
Sanjay Gupta blasts 'TRP-driven' award shows as insult to talent
Mumbai - 11 Jul 2016 21:53 IST
Filmmaker Sanjay Gupta has criticised the umpteen annual Hindi cinema award shows, saying these are all driven by television rating points and nobody cares about the "genuine hard work" that goes into making films.
Gupta's comments on Twitter came after the 17th edition of the International Indian Film Academy (IIFA) awards, which took place in Madrid, Spain, on 25 June and was aired on television in India on Sunday evening.
"Bollywood award shows are TRP driven. Whoever gave a sh*t about genuine hard work that goes behind each film. They insult true talent," Gupta tweeted on Sunday night.
The Jazbaa (2015) director also questioned why the recipients of technical awards are not given a chance to talk on TV.
Gupta tagged actors Ajay Devgn, Aamir Khan and Akshay Kumar as "true heroes" for staying away from the "hypocrisy" of cinema awards.
"Ajay Devgan, Aamir Khan and Akshay Kumar true heroes who have stayed away from the whole hypocrisy of Bollywood film awards. Respect," he wrote.
"Performing at an awards show is revenue for a star. Just as an ad or an appearance. It doesn't mean that they endorse the hypocrisy," added the Kaante (2002) director.
Gupta lauded Akshay Kumar for not mincing words when stating that the only reason he performs at award shows is because he is paid for it. "Akshay Kumar has never minced his words and has always stated clearly the only reason he has performed at award shows is because he is paid," Gupta said.