{ Page-Title / Story-Title }

News

Sultan or Airlift: Who topped the '10 biggest profit making films of 2016' list?


From Salman Khan's Sultan and Akshay Kumar's Airlift to Sonam Kapoor's Neerja - we tell you which Hindi films earned the most amount of moolah this year.

Keyur Seta

Like every year, 2016 has had its share of highs and lows as far as the box-office is concerned. Like a number of previous years, 2016 too had more flops in comparison to the hits. But one can’t ignore the good number of hits the year has produced. From commercial capers like Sultan and Housefull 3 to films with social themes like Pink and Udta Punjab, the year has seen them all. 

Trade analyst Amul Mohan believes that the year has been a mixed bag. “The year has been alright. Not that great. We have had some great movies, which have been appreciated a lot. But overall I generally feel we could have had bigger hits at the end of the year,” he said. 

Films like Airlift and Neerja are examples of small or medium budget films earning big. “Only after return on investment we feel these movies are not going to work. But we need to spend smartly from the word go, rather than it becoming an example later. If we spend smartly on films that doesn’t deserve that much of budget or push, we can have a good scenario eventually. It doesn’t happen much now.” 

Mohan also mentioned the idea of minimising the losses, which we don’t hear much about. He said, “If you talk about for instance Fitoor, they spent a lot on the film but it didn’t do well. Had that film being made at a lesser budget, it would have been much better for them. At least the loss would have been lesser. We spend a lot because in the maths of certain people from certain production houses it makes sense to have that kind of budget.”

2016 is also famous (read infamous) for the failure of a large number of sequels: Force 2, Rock On 2, Tum Bin 2, Kahaani 2, Ghayal Once Again, Kyaa Kool Hain Hum 3, Raaz Reboot and Great Grand Masti. Mohan believes that the habit of making sequels just for the heck of it needs to stop. 

“It’s a new genre and people are exploiting it. People think their film deserves a sequel. For instance, a movie like Tum Bin came 15 years ago, so we don’t know whether it is still relatable with today’s audience. When sequels are made just for the heck of it, there's a problem," he said. 

But he also pointed to one exception and feels one shouldn’t write off sequels. “I think Housefull 3 is a big example. It’s a big franchise and when it came out, it went on to do good business. So you will always have these kind of examples. Certain franchises always work — films with the right amount of publicity, backing and correct casting work. Sometimes it doesn’t though. But few of these sequels have released recently. So, it would be wrong to say that sequels are not working overall.”

Let’s have a look at the films with the highest return of investment (ROI) this year. Normally, the hierarchy of hits every year is based on the amount it generates at the box-office. However, it would be unfair to consider only that much information to determine the most successful films of a year. The cost of making a film is of utmost important to determine a film’s box-office success. In other words, ROI is the actual success indicator for a film.

 

*All the figures mentioned above are in Indian rupees.