Theatres were told to charge much more than normal prices for 3 Idiots, Dhoom 3 and PK.
Aamir Khan doesn’t want theatres to charge more for Dangal. But what about his previous films?
17 Dec 2016 14:00 IST
Updated : 15:30 IST
Akhilesh Yadav’s Uttar Pradesh government has declared Aamir Khan’s Dangal tax-free even before its release. The actor, obviously, is delighted by the move. During the teaser launch of his upcoming film Secret Superstar, he said, “I am very happy that Dangal is tax free in UP. I would want this film to reach more and more people.”
But this is not all. To make sure that the film reaches a wide audience, Aamir has specially requested theatre owners to not charge more for the film. He revealed, “I have requested all theatres to not increase the ticket price for Dangal. Keep it as it is. The price keeps increasing with every film. So if it’s tax free in a state, the price will reduce further.”
However, there is a high degree of contrast in Aamir’s statement as compared to something that happened in the past. During the release of 3 Idiots, Dhoom 3 and PK, theatres were asked to increase ticket prices to a large extent. In some cases, it was almost double.
In fact, the surge in price was the reason why PK couldn’t release at Mumbai’s G7 multiplex, one of the premier and oldest cinemas in Mumbai. The owner Manoj Desai let the opportunity to earn big bucks pass to make sure the pockets of patrons visiting his multiplex aren’t hit hard.
However, Aamir never expressed the desire to reduce the ticket prices for these three films.