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Ranveer Singh's new ad is spiced with loads of fun!  

The much-awaited Ranveer Singh ad for Ching's Secret, directed by Rohit Shetty, is finally out. 

Shriram Iyengar

From the moment Ranveer Singh made his entry in the trailer for the new Ching's Secret campaign ad, the brand got renewed visibility. It was a veritable coup to bring together one of the hottest stars and a successful action director together. The brand launched the full ad today with the stars and director Rohit Shetty in attendance. Set in a dystopian world hit by hunger, the ad portrays Singh in his new avatar as Ranveer Ching playing the hero with his latest miracle of 'desi Chinese'. 

Make no mistake, this is a Shetty film, albeit just 6 minutes long. From the first minute to the last, the video has everything you expect from a Shetty film. With action, romance, comedy, Shetty has outdone himself. Ranveer is in sync with the over-the-top style of his character and Shetty's action sequences. Shetty even has a catchy dance number thrown in for extra spice. The climactic fight with the villains seems a little corny, but then it is an ad after all. Singh steals the show with his perfect comic timing and 'Mad Max' looks, while Tamannaah Bhatia adds the requisite glamour. The brand runs the risk of losing the limelight to the stars though. 

Considering the perfect chemistry between Shetty's action sequences and Singh's zany performance, it is a miracle these two have not worked together before. The actor seems willing. At the press conference during the launch, Singh said, "Hopefully in the future we will work together. Rohit Sir and I are made for each other." 

By current evidence, that would make for one sizzling dish!