Filmmakers make clever use of stills to bring alive their time travel theme.
Time travels thick and fast in Sidharth, Katrina's Baar Baar Dekho motion poster
01 Aug 2016 18:04 IST
Updated : 18:23 IST
In the past, the concept of motion poster was considered irrelevant, but with 'time' filmmakers have realised its importance. While they can't go back in 'time' to resurrect the past, they sure can 'time' their motion poster for a better future.
Well, this introduction may appear topsy-turvy and confusing, but that is what Nitya Mehra's Baar Baar Dekho does, turning the world of the protagonists, Sidharth Malhotra and Katrina Kaif, upside down. Time travel films have been far and few in Hindi cinema, and most of those that were made haven't really clicked with the audience. Case in point: Love Story 2050, Action Replayy, Kal Jisne Dekha and Fun 2shh. But Baar Baar Dekho may be able to break the jinx, as the motion poster seems like a good start.
After unveiling the remix of the Kala Chashma that went viral, Dharma Productions has carved a very intelligent and appealing motion poster.
Keeping in with the essence of time travel, the montage of various images, some moving clockwise (perhaps indicating the future), while some moving anticlockwise, referring of the past. We reckon the 'pause' on display is akin to the present while the 'forward' mode is understandably, the future. The pendulum certainly seems to be moving to and fro. Tuning into this motion poster is entering time warp.
The presentation of the release date too follows the time travel pattern. The release date comes down from 09-09-2045 to 09-09-2016. No such time travelling over the release date of the trailer that will be out on 03-08-2016.
Watch the motion poster of Baar Baar Dekho.